About Website Innovator
Maryland-based digital transformation partner since — building credible, compliant, high-converting web, software, and marketing systems.
11+ Years of Digital Excellence
Website Innovator is the digital solutions brand of PROIT LLC, based in Gaithersburg, Maryland. Since , we've helped organizations across Maryland, Virginia, and Washington, DC build modern websites, software systems, and marketing programs that drive real outcomes.
Our clients range from small businesses and restaurants to healthcare providers, nonprofits, and government contractors. No matter the size, our approach stays the same: listen deeply, build responsibly, and measure success with clarity.
In 2025–2026, digital expectations are changing fast — AI search is reshaping discovery, accessibility standards are becoming mandatory, and competition is accelerating. We're here to help clients navigate that shift with confidence through our C3 approach: Credibility, Compliance, and Conversion.
The People Behind Website Innovator
Real people, real expertise, real accountability. Our team brings decades of combined experience to every project.
NOVA
Younghoo Kim
Founder & CEO
20+ years in web development. Leads strategy, architecture, and client relationships with a focus on delivering real business outcomes.
PIXEL
Carolina Vieira
Marketing Specialist
Digital marketing expert specializing in SEO, PPC, and social media strategies that drive measurable growth and conversions.
GIGA
Changsun Park
Senior Developer
Full-stack engineer with expertise in .NET, cloud infrastructure, and building secure, scalable software systems.
TERA
Geumdal Park
Content Strategist
Content and SEO specialist focused on creating authority-building content strategies that grow organic visibility.
2025 and Beyond
To Our Customers
We serve as a reliable technology partner, consistently delivering what we promise and improving your organization through value-driven solutions and growth-oriented strategy.
To Our Employees
We foster a fulfilling work environment where team members find purpose, joy, and continuous growth through persistent learning and craftsmanship.
To Our Community
We invest time and talent into strengthening our community — supporting nonprofits, mentoring youth, and contributing to civic and cultural initiatives across the DMV.
The C3 Framework
In 2026, "a website" is not enough. Your digital presence must be trusted by people, platforms, and AI systems. That's why we deliver every project through C3.
Credibility
Trust signals, proof assets, clear messaging, strong UX, and professional design — so customers feel confident and AI systems can understand who you are.
- Professional design
- Trust signals & proof
- AI-readable structure
Compliance
Accessibility readiness (ADA/WCAG/Section 508), security basics, privacy-aware tracking, and best-practice infrastructure — so your site can withstand audits.
- ADA/WCAG accessible
- Security best practices
- Privacy-compliant
Conversion
Analytics-driven strategy, landing pages, lead funnels, automation, and continuous optimization — so visibility turns into leads and revenue.
- Lead generation
- Analytics & tracking
- Continuous optimization
Our Values
The principles that guide every project we take on.
Credibility First
We design and build with clarity and professionalism—so your website and systems communicate trust instantly and perform across search engines and AI assistants.
Compliance & Responsibility
We take accessibility, security, and ethical AI use seriously. Our work is built to meet modern standards—not just to launch quickly.
Conversion with Integrity
We focus on measurable outcomes: leads, appointments, memberships, donations, applications, and growth—without gimmicks or risky shortcuts.
Our roots: Affordability • Substantiality • Community — upgraded for 2026 through C3.
Why Organizations Choose Website Innovator
Maryland-Based, Real Accountability
Not a faceless overseas agency — we're local, accessible, and invested in your success.
Certified and Trusted
Multiple MBE/DBE/SBE certifications across key NAICS areas for government-ready projects.
Proven Across Sectors
Nonprofits, healthcare, professional services, restaurants, and government contractors.
Technical Depth
Web + software + AI + infrastructure + analytics — all under one roof.
Community-Driven
We build with a long-term partnership mindset, not one-off transactions.
By The Numbers
Years Serving the DMV
Projects Delivered
Google Reputation
NAICS Certifications
Certifications & Capability
PROIT LLC is certified across multiple categories, supporting government and public-sector readiness:
This foundation allows us to support projects requiring accountability, documentation, and structured delivery.
NAICS Codes
How We Work
A proven process for delivering digital projects that succeed.
Analyze
We clarify goals, audience, compliance risks, and what "success" means in numbers.
Design & Build
We craft a clean, modern experience—then engineer the system with performance in mind.
Launch
We deploy with QA, monitoring, analytics, and performance checks—so you can launch confidently.
Optimize & Expand
We continue improving SEO, conversion, and automation—so your digital presence grows.
Recognition & Community Commitment
Our work has been recognized through multiple citations and awards, reflecting our commitment to excellence and service—along with ongoing support for nonprofits, internships, and community initiatives.
Ready to Build a Credible, Compliant, High-Converting Digital System?
Let's talk about how we can help your organization succeed online.